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Premier Truck Group of La Crosse

At Premier Truck Group of La Crosse we offer our customers the industry’s best in new and used trucks, financing, parts and service.

Offering a large selection of new and used trucks, we will not only aid you in finding the perfect vehicle for your operation but assist with financing as well.

Experience the Premier Way!

Hours

Sales Hours

Sunday

Closed

Monday

8:00am - 5:00pm

Tuesday

8:00am - 5:00pm

Wednesday

8:00am - 5:00pm

Thursday

8:00am - 5:00pm

Friday

8:00am - 5:00pm

Saturday

Closed

Service Hours

Sunday

Closed

Monday

7:00am - 11:00pm

Tuesday

7:00am - 11:00pm

Wednesday

7:00am - 11:00pm

Thursday

7:00am - 11:00pm

Friday

7:00am - 11:00pm

Saturday

7:00am - 5:30pm

Parts Hours

Sunday

Closed

Monday

7:00am - 11:00pm

Tuesday

7:00am - 11:00pm

Wednesday

7:00am - 11:00pm

Thursday

7:00am - 11:00pm

Friday

7:00am - 11:00pm

Saturday

7:00am - 5:30pm

(608) 780-0543

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Meet Our Team

Staff

Sales Team

Service Department

Parts Department

If you are looking to service your truck, our OEM Certified technicians are trained by the best, so you can be sure your truck is in very capable hands. Find out more about the services we offer and customer amenities at our dealership.

We offer a large selection of OEM and after-market parts including Freightliner, Detroit, Thomas Built Bus and Alliance just to name a few suppliers.

Service Specials

From oil changes to tire rotations, save on your next service appointment at Premier Truck Group with our exclusive specials. Check back frequently for updates and new offers.

No Current Specials

Check back soon for new service and parts specials.

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We've Got Your Back When You Need It Most

Express Assessment

Robust Parts Selection

Within two hours arrival, it is our goal to notify the customer of a preliminary assessment. This is to give the customer enough information to make an informed business decision, and may include needed repairs, estimated completion time and cost. If we cannot provide a preliminary assessment within two hours, we will communicate the expected time of the next update.

Through the combined experience of our network and close collaboration with our service team, we understand what parts we need on-hand to get you back on the road quickly. Mission Critical, our data-driven stocking program, ensures that the parts you need are never far away.

Exceptional Amenities

Continuous Improvement

We believe in providing quality repairs and timely communication from a friendly and familiar team. Our facilities are designed to minimize downtime and provide a comfortable environment for drivers as we work to get your truck back on the road.

Each Premier Truck Group Elite Support location is certified to meet over 100 specific criteria across 20 customer service areas. To maintain these high standards, our dealerships employ a Continuous Improvement Coordinator. The Elite Support CIC for La Crosse is Fallon Whaley.

As an Oasis service network dealership, we are designed for you-the RV owner. Each Premier Truck Group - Oasis location features accommodations to make your service appointment as pleasant as possible. Our Oasis service technicians are specially trained to work on FCCC chassis, and through our nationwide parts distribution system and are positioned to receive parts quickly-sometimes even same day.

Premier Truck Group of La Crosse Collision Center

The Premier Truck Group of La Crosse Collision Center is a full-service, heavy-duty paint and collision repair facility, dedicated to reducing your downtime and getting your truck back on the road quickly. Our factory-trained technicians are some of the very best in the business and will ensure that you get the quality of repair on your vehicle that you deserve. We work with all insurance companies and all estimates are quick and accurate. (*nominal charge may apply) Additionally, we have collision repair locations in Tennessee, Idaho, Kansas, Missouri, Wisconsin, Oklahoma, Texas and Utah to serve your fleet. Or if your truck is not in drivable condition, call and schedule an appointment with one of our estimators and we will gladly come to your location at your convenience.

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Premier Truck Group of La Crosse | Premier Truck Group